Here are the top hires, departures, promotions, and new representations of the week.
1. CeCe Vu, lead of fashion & beauty partnerships at TikTok, is leaving the company.
2. TikTok star Davis ‘What’s Poppin’ Burleson is now host on SiriusXM’s TikTok Radio.
3. Eugenia de la Torriente is now chief communications officer at Puig.
4. David Baxter is now president, America at Under Armor. Mehri Shadman is now chief legal officer and corporate secretary at the company.
5. Denise Martinez, senior PR manager at ICA, is leaving the company.
6. Kim Singer, formerly senior communications coordinator at Sandro Paris, is now senior PR manager at Nanushka.
7. Makie Wright, formerly PR at Frankies Bikinis, has launched MKW-PR.
8. Amanda Caruso is now head of PR, North America at Lush.
9. Jordan Kostoulas is now senior account executive, beauty & wellbeing at PURPLE.
10. Katie Reed is now senior manager, influencer division at SHADOW.
11. Lauren Steiner is now account executive at Mega Mega Projects.
Plus!
12. Muse Model Management is now representing Pat Cleveland.
13. PURPLE is now representing CANALI.
14. SHADOW is now representing TUMI.
15. The Lede Company is now representing RŌZ by Mara Roszak.
16. Accent PR_ojects is now representing Raquel Diniz and Maison Kitsuné in North America.
17. MKW-PR is now representing Heavy Manners.
18. Natalie Bless is now representing Dreamland Baby Co, MakeMake Organics, and JJwinks.
19. Violetta Group is now representing Thom Sweeney.
20. Lapitino Communications is now representing Pasquale Bruni.
21. The Consultancy PR is now representing JAM
22. Mischief Media Group is now representing Sobel Skin Rx and Dr. Howard Sobel.
23. R. Couri Hay Creative Public Relations is now representing AMEŌN skincare.
24. Janice McCafferty PR is now representing FaceTory.
25. Fisher Public Relations is now representing Arbonne.
26. Little Voice PR is now representing Jean Dousset.
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